We kept designing other people's products.
Then we started keeping some. Thinkedia Consulting Pvt Ltd began as a research and experience design practice. The practice is still here — it is no longer the whole company.
The shift
Consulting taught us the expensive part
Years of client work in hospitality, travel and enterprise gave us an unfair amount of evidence about how people choose a place — a hotel, a table, a desk, a weekend. The same failure repeated across very different businesses: the software was competent and the decision was still hard.
Consultancies hand that insight over and move on. At some point that stopped being satisfying. Building the product ourselves means carrying the consequences of our own recommendations — a slower business, and a more honest one.
So Thinkedia is now a group. The studio still takes clients. The products are ours.
Operating principles
What the group holds constant
Four things stay the same across every company. Everything else is the operator's call.
A shared platform
One research method, one design system, one set of engineering foundations. Each company inherits a proven platform rather than rebuilding it.
Clear accountability
One operator is accountable for each company's performance. Authority sits with the people closest to the customer.
Evidence before conviction
Every product decision starts from research — user behaviour, market data, a design audit — before it becomes a roadmap commitment.
Indian base, global markets
Registered and operated in India. The companies are built for international markets from the first release rather than adapted to them later.
People
Who runs it
The group also runs a small internship programme — experience design and business development — usually posted on LinkedIn.
- Seema Mishra
- Co-founder. A career across IT and telecom sales, service and delivery, and the founder of a maternity brand built around supporting new mothers.
Want to build one of these with us?
Operators, hosts, engineers and designers with strong opinions about travel or real estate software — write to us. We read everything.